Hi! I’m Emma.
A Sr. Product Designer.

Designing with purpose — for people, and for a more thoughtful world.

Portrait of Emma Tsai

PORTFOLIO

All projects

End-to-End Product Design

Kraft Heinz TasteMaker

How agentic AI is reshaping innovation at Kraft Heinz

Internal Tool Web Design
View Case Study

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Kraft Heinz TasteMaker product screenshot

2x Webby Awards

What’s Cooking App

Launched the What’s Cooking app, achieving an 84% consumer engagement rate with 180k installs.

App Design
What's Cooking app screenshot

UX Design

Heinz Re-Design

Heinz Redesign drove a 35% increase in user engagement, attracted 150k active users in just 14 days.

Campaign Page Web Design
Heinz campaign page redesign screenshot

Brand Illustration

Destin.ai

Brand storytelling & Illustrations

Visual Design
Destin.ai brand illustration screenshot

ABOUT ME

I facilitate effective design by clearly communicating impact, advocating for strong user experiences, and prioritizing progress over perfection through continuous iteration. I’ve worked across mobile apps and websites, and I’m a trusted design partner because I collaborate in a way that builds confidence in both my expertise and the work we create together.

If you’re looking for a designer who brings craft, positivity, and collaboration to the table, I’d love to meet.

Skills

UX Design Branding Design System UI Design Contentful User Research Agent Building

GET IN TOUCH

Let’s build something
great together.

Open to freelance projects, full-time roles, and interesting conversations about design.

🔍 Find me on LinkedIn

to see what I’m up to and tell me how I can help you

linkedin.com/in/emmatsai12/