BEFORE VS. AFTER DESIGN
Before
After
Measuring Success with results
- Scroll depth
- Engagements of clicks: gain 140k active users in 14-day period
- 1st party data: 540 accounts created
my role
Skills
Goal
We’re redesigning the Heinz website to align with the new brand book and create a bold, Gen-Z-forward experience. The goal is to elevate storytelling, build community, and drive product discovery.
Our Target Audience
Die-hard Heinz fans eager to be part of the community and first to know what’s next.
Our Design Focus
BEFORE VS. AFTER DESIGN
Before
After
Measuring Success with results
DESIGN
We began the story with an engaging hero video to show lifestyle imageries center around people’s irrational love for Heinz. We are the party and you want to join us!
Featuring our most exciting campaigns at the moment.
After telling our users about our brand and exciting campaigns, we want to ask them to sign up for TasteVIP to subscribe to more of our promotional campaigns.
Product discovery
Introducing our flavors and product range with an interactive component highlights key product categories to help product discovery.
Delicious Recipes, delicious products
Since we are launching during the summer, we feature 6 latest summer recipes produced for a new line of Heinz products.
From TikTok Buzz to Real-World Impact
Celebrating Heinz fan buzz on TikTok while spotlighting our sustainability initiatives and inviting users to learn more about the brand.
DESIGN
CONTACT
